Your traffic isn’t disappearing because you’ve suddenly become bad at social media. The platforms have changed, audiences have changed, and most people are still using the old playbook.
What I’ve learned from judging “the internet’s highest honour.”
If you think your industry is too niche, too normal, or too boring for social media, you’re not alone. But it’s not the industry that’s the problem; it’s how it’s being approached. Here’s how to fix that.
How Vanderpump Rules and almost 20 years in the industry have shaped my perception of participatory social media, and why I still believe it’s a space worth cultivating.