Examples of our work across social media strategy, campaigns, training, and performance reporting, from building channels through to ongoing optimisation and reporting.
Custom Reporting Dashboards
Our custom dashboards bring your social media performance into one place, making it easier to understand what’s working, what isn’t, and where to focus next.
Each dashboard is fully customised and can track performance across all social media channels, including paid, as well as any existing Google Analytics. You can explore results at every level, from overall account performance through to individual posts, campaigns, and audience insights, alongside benchmark and competitor comparisons to provide meaningful context. They are built to be modular and easy to use, and fully date-range responsive.
The example shown above, designed using Looker Studio, is just a glimpse of what’s possible.
Case Studies
Selected case studies across social media strategy, campaigns, training, and platform development. Each example highlights a different aspect of our work, from building channels and capability through to delivering campaigns and measurable performance. Partner details have been anonymised where required.
Social Media Audit, Benchmarking and Insights
Delivered a comprehensive social media audit for a national cultural institution, combining audience insights, benchmarking, and clear recommendations. The work was adopted internally and led to ongoing strategy, reporting, and advisory support.
Paid Social Performance & Optimisation
Audited and optimised paid social activity for a global cultural institution, reducing costs, improving conversion rates, and introducing a more effective, data-led approach to campaign management.
Executive Social Media Training
Delivered one-on-one social media training for senior elected officials and parliamentary members across multiple engagements, improving performance across Instagram, Facebook, LinkedIn, YouTube, and TikTok. This work led to consistent growth in reach, engagement, and followers, with participants either managing their own channels or confidently directing their teams.
Game Day Social Media Content & Operations Plan
Developed game day social media content and audience response strategies for two MLB teams, covering Instagram, Facebook and TikTok. By introducing structured workflows and templated content, teams increased output by over 200% and responded to audience enquiries within an average of five minutes, significantly improving their in-stadium experiences.
Social Media Strategy & Transformation
Developed a comprehensive social media strategy for a major museum and cultural organisation, improving performance while streamlining channels and ways of working.
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